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Entries in David Ogilvy (1)

Thursday
Feb232012

Writing advice from David Ogilvy

Posted on DateThursday, February 23, 2012 at 3:27PM in

Okay, one more Lists of Note for you and then I'm done for today, I swear:

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

[...]

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

[...]

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

Read the rest here.

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